Optimized Combination of e-commerce Platform Sales Model and Blockchain Anti-copyright Traceability Service Strategy

Optimized Combination of e-commerce Platform Sales Model and Blockchain Anti-copyright Traceability Service Strategy

Blog Article

In the e-commerce market, many e-commerce platforms act as resellers when selling products, and act as agents when selling other products.In the sales process, e-commerce platforms can either build their own blockchain anti-copyright traceability platforms or cooperate with third-party blockchain anti-copyright traceability platforms.This will generate four scenarios: 1) reseller, building its own platform (RE); 2) reseller, cooperating with a third-party platform (RO); 3) agent, building its own platform (ME); 4) agent, cooperating with a third-party platform (MO).

Therefore, this paper constructs a differential game model lick em sticks candy under four modes to explore the interaction between the choice of sales mode and the choice of anti-copyright traceability service strategy.The results show that suppliers’ profits are influenced by various aspects.On the one hand, in small-scale markets, the situation in which suppliers can realize higher profits evolves from ME to RO as the wholesale price increases, and in large-scale markets, suppliers are more profitable in the ME mode.

On the kuza growth premium oil other hand, with the increase of market scale and the decrease of unit price of anti-copyright traceability service of third-party platform, the situation that suppliers can achieve higher profit evolves from RE to RO and then to RE.For e-commerce platform, self-built platform is a better choice.In the small-scale market, as the market size increases, the cost performance of anti-copyright traceability service decreases, and the best choice for e-commerce platform evolves from resale to agency sales, and in the large-scale market, the best choice for e-commerce platform is resale.